Alaias are living, breathing creatures made for the sea. Photo by nohawk on Flickr.
We offer an alternative to the
thruster and contest mentality that dominates our sport. We choose
to celebrate surfing for what it is:
a joyful union between the surfer
and the ocean. Our mission is to
give voice to those people — surfers, shapers, writers, artists, filmmakers, and photographers — who quietly
keep surf culture alive.