We love waves. Especially when they wave back. Photo by Nick Cook / Flickr (via The Magic Bus)
We offer an alternative to the
thruster and contest mentality that dominates our sport. We choose
to celebrate surfing for what it is:
a joyful union between the surfer
and the ocean. Our mission is to
give voice to those people — surfers, shapers, writers, artists, filmmakers, and photographers — who quietly
keep surf culture alive.