Surfing legend Herbie Fletcher and legend-in-the-making Alex Knost by surfer/photographer Dane Peterson. San Onofre, California.
We offer an alternative to the
thruster and contest mentality that dominates our sport. We choose
to celebrate surfing for what it is:
a joyful union between the surfer
and the ocean. Our mission is to
give voice to those people — surfers, shapers, writers, artists, filmmakers, and photographers — who quietly
keep surf culture alive.