Herbie Fletcher, 1976. Maalaea, Maui.“Maalaea is one of those perfect waves that breaks just like freight train. It’s also one of the hardest waves to make because it breaks so fast. It starts up on one end at the boat jetty [click to continue]
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We offer an alternative to the
thruster and contest mentality that dominates our sport. We choose
to celebrate surfing for what it is:
a joyful union between the surfer
and the ocean. Our mission is to
give voice to those people — surfers, shapers, writers, artists, filmmakers, and photographers — who quietly
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