Many of you have asked or have been wondering: What’s going on with Liquid Salt?
First off, I want to give my heartfelt appreciation to each and everyone of you – readers, supporters, friends, contributors, sponsors and collaborators. You have made Liquid Salt a community and a place we can all call home. Thank you.
It may help to better understand where we’ve been, what we’ve accomplished, and finally, where we are going.
It’s been almost ten years since we embarked on this journey. In the beginning, Liquid Salt was just a humble idea to reach out and connect with notable persons in the surfing community.
Print magazines like Surferand Surfing were covering competitive shortboard surfing. Longboarder had just shuttered their doors. The surf community no longer had a voice in popular surf media. Our timing could not have been better.
What was born as a worthwhile pursuit ended up creating a loyal and stoked community of tens of thousands. In addition, it has personally gifted me with valuable personal relationships that will last a lifetime.
The first Liquid Salt interview was with shaping legend and surf industry pioneer, Bing Copeland. Since then, we’ve conducted over 200 interviews and features with an amazing range of surfing’s greatest individuals and an eclectic mix of artists and craftspersons.
Highlights included 1960s legends Hap Jacobs, Paul Strauch, Bob McTavish, Skip Frye, Mickey Munoz, David Nuuhiwa, and Linda Benson to the icons of the ‘70s: Gerry Lopez, Wayne Lynch, and Rabbit Bartholomew.
In that time, we also had to say tearful goodbyes to Terry Martin, Rabbit Kekai, Doc Paskowitz, Buttons Kaluhiokalani, and Donald Takayama. We were blessed to be able to share their stories before they left us.
We are also proud to have highlighted those in the industry – the writers, environmentalists, artists, photographers, and designers – who were, at the time, lesser known and gave them the exposure they deserved. Several artists confided that interest in their work and career really took off after we featured them on Liquid Salt.
In 2013, we created The Paipo Society, a group of like-minded ocean enthusiasts. This endeavor led to three consecutive and warmly-received Paipo Stokefest events in San Diego and landed a feature in Japan’s Blue Magazine.
Five years ago, we had the audacious goal to launch a new, more responsive website and to be able to have the resources necessary to create video content. We reached out to the surfing community and our friends who generously responded by helping us raise over $24K for Liquid Salt on Kickstarter. It was an exciting time and we definitely felt the love.
What wasn’t expected from our fundraising campaign was the amount of fees and costs that would be involved. Almost half of the amount raised was paid to Amazon and Kickstarter fees, federal and state taxes, postage costs, and payment to vendors for the printing of shirts, hoodies, and stickers.
Nonetheless, the support and funds infused in us a renewed stoke and enthusiasm. We reached our goal of redesigning the website to be responsive and more functional. We added over 100 new interviews and features. We created several short films on pioneering skateboarder Cindy Whitehead, folk artist Caroline Kircher, the Renny Yater exhibit at The Surfing Heritage Cultural Center, and a profile of South Bay surfer Shawn O’Brien.
But time marches on. And technology does too as the Internet continues to evolve.
On Facebook, we have a fan base of over 46,000, yet because of new algorithms, our posts only reach an audience of 500-1000. Recently, content blogs and websites have lost favor to social media. And within the last two years, many of you have shifted from blogs and Facebook to Instagram.
With Instagram it’s easier to stay current on the surfing scene; its culture, happenings, and personalities as hundreds of images and video posts are posted hourly. Podcasts have also emerged as a worthwhile format for surf interviews, stories, and commentary. Podcasts make it convenient to consume content while commuting or while working on tasks.
So what about the website? www.liquidsaltmag.com will still be available as an online resource and a reminder of where we’ve been. There may even be occasional features and announcements. Moving forward, Instagram and podcasts are where we are going to focus our energies to continue our ongoing mission of celebrating surf culture.
Please join us on Instagram (@liquidsalt) and stayed tuned for news about our upcoming podcast.
Thank you for your ongoing love and support.
With love and Aloha,
Publisher and founder, Liquid Salt
Welcome to Liquid Salt.
We are an online-only magazine that celebrates the unique and vibrant culture of surfing. Since the very beginning, Liquid Salt has been about telling the stories of the many individuals who call the ocean their home.
Our first interview was in 2009 with surfboard shaping icon, Bing Copeland. Thank you, Bing! Liquid Salt has since grown to over 175 interviews and dozens of feature stories including Hawaiian surfing legends such as Rabbit Kekai to Pipeline-master Gerry Lopez.
In addition to the shapers and prominent surfers, we feature the many artists, filmmakers, and photographers of the surfing community. We knew that it was their relationship with creativity and the sea that makes surfing culturally relevant and unique.
I hope you enjoy Liquid Salt and that it becomes a welcome destination for you when you are on land and not in the water.
Much love and Aloha,
Liquid Salt is an ongoing project of Glenn Sakamoto. A graduate of the esteemed Art Center College of Design, Sakamoto Studio creates brand identities for people, products, and services from his studio in Los Angeles, CA.
© 2018 Liquid Salt Magazine. All copy and images published on Liquid Salt is a copyright of their respective owners. Any duplication or sharing is a violation of federal and international copyright laws. Always ask permission, thank you. If you would like to contribute, please be aware that our focus is retro-inspired surfing and not progressive or contest surfing.